• Project: Digital Illustration & Concept Ad
• Role: Graphic Designer
• Tools: Adobe Photoshop

This project originated as an academic illustration assignment focused on detailed, hand-painted digital techniques in Adobe Photoshop. To demonstrate how raw artwork can be adapted into a functional brand asset, I independently expanded the piece into a conceptual outdoor marketing campaign for Adidas TERREX. By integrating sharp typography, strategic logo placement, and environmental mockups, the original illustration was transformed into a commercial deliverable, bridging the gap between digital art and retail advertising.